Omnisend vs Klaviyo: Which one to choose?

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Both Omnisend and Klaviyo can equip eCommerce business owners with the tools and features needed to create email campaigns and get their email marketing campaigns off the ground.

Both Omnisend and Klaviyo also have a large number b2c email lists of third-party integrations, so this should not be the deciding factor for your business. Which one suits you best?

Who would benefit most from Omnisend
Since Omnisend is geared toward creating automated workflows based on customer behavior, it will be a great fit for businesses that can collect as much customer data as possible.



Omnisend's email builder is not as feature-rich as Klaviyo's, but fortunately it offers more customizations to its users.

Omnisend's Sophisticated Automation Features for Shopify Email Marketing
In general, their email builder is geared toward more advanced users who are well versed in automation workflows and customer segmentation with custom properties, and can allow up to 18 months of past data to be integrated.

A very solid option if you are looking for omnichannel marketing and is based on extensive data analysis collected from pre-existing customer data.

Who would benefit the most from Klaviyo
If you have an eCommerce store, Klaviyo is undoubtedly the best option for you. Its advanced customization features, immensely more powerful segmentation, and access to a wide variety of tools, even for the smallest plans, make it an easy choice if you are in a niche that will see big improvements thanks to segmentation and customization.

The analytics it provides on customer data and purchasing behavior are invaluable to those working in the e-commerce industry.

Plus, if you want to run a marketing campaign that leverages both email and SMS communication, Klaviyo is a no-brainer.

This platform can ensure that your communication is consistent across both marketing channels and offers the tools needed to streamline the entire process. Ecommerce platforms are unlikely to regret choosing Klaviyo.