Hearts and minds for a share in consumers

Mostafizhvbj

Branding is not just a logo However, it is worth pointing out here the separateness between a brand and a trademark , which makes it possible to distinguish the product and services of a given enterprise from those created by competitors. A trademark can consist of words, letters, numbers, symbols, signatures, shapes or sounds and it's not just about recording the pronunciation of the brand name. On the other hand, a given brand is distinguished by its functional and emotional values. Examples of your brand's functional values ​​include convenience, quality, and ease of use, and your brand's emotional values ​​include ambition, joy, and independence.

To sum up the brand itself is not only what we see the logo, typography or the rest of the visual identification system or what we read a slogan or a copywriter's creation based on the brand's communication vision. These are just elements of branding, which itself goes much deeper and gives direction to what emotions should accompany the Saudi Arabia WhatsApp Number List previously mentioned elements , what values ​​the company would like to interest its potential customers. This is what a strong brand is in the minds of the members of the branding agencies that design it a showcase that we pull out of our subconscious drawer every time we open Milka instead of Wedel on a rainy day, because it is understanding and kind.



Either we put on Nike shoes because we want to win or we write an article on a MacBook because we value the creativity and vision that Steve Jobs has been telling through the years with his personal branding. Omnipresence of brands on the market The importance of branding is also increasingly recognized by non profit organizations, such as charities, which willy nilly are forced to compete with every commercial brand in to quote Olins "the emotional territory of people's' wallets. Branding strategy is based on emotions The largest brands and the activities of their companies, using clear and simple ideas, can hit them hearts and minds perfectly with the help of positioning , which is one of the elements of the brand building process apart from the previously mentioned elements of identification, design.